We are living in a society that is becoming ever more corrupt. We are all losing sight of values we used to hold dear. For example, good aesthetics and beauty are losing their importance. We are moving far from consuming the things that have soul in them. We are instead spending our lives under the profound effect of popular culture. Instead of creating and using art, we are watching bad TV, reading mediocre self-help books, and listening to mind-numbing music. We are closing theatres and demolishing historical cinemas instead of building theaters and making history in cinema.

The value of art disappears slowly in this kind of world. Creativity is no longer chased, so it is no longer found.

As a result, most of what we eat, listen to and play, is dull, lame and soulless. Everything is created not with care, but with apathy, and this apathy irritates us. Most of us have no taste in what we wear. We are all wearing the same brands of clothes; the uniformity of our clothes deprives us of a chance to express ourselves. There is no reason we should be wearing brand names on our shirts when we could be wearing art.