More than 750 stores with sales floors measuring up to 10,000 square meters in 14 countries, an average assortment of 45,000 articles and an integrated online offering – these are the key data of a business enterprise whose extraordinary dynamic growth has kept the industry holding its breath for more than 30 years. Innovative, customer oriented and highly competitive, Media Markt is continually enhancing its position as the Number One consumer electronics retailer in Europe.
Why is that? The answer is simple. The business concept is based on innovation, drive and modern personnel management. This principle can be applied in all the countries and yet be individually adapted to the local customers’ needs. The decentralized corporate structure grants a high degree of freedom to each store manager. True to the motto “all business is local”, they are responsible for deciding on the product portfolio, pricing, personnel and marketing for their respective store. This allows the managers of stores from Lisbon to Novosibirsk to tailor the range of products they offer to the local context in which they operate and to guarantee a high level of customer orientation. With this strategy, Media Markt has become a real export hit, and the concept has also proven successful internationally. Media Markt stores and online shops are popular shopping destinations in Germany, Spain, Italy, Turkey, Russia and nine other countries in Europe.